Cohort Analysis – đào sâu mới mong tìm được vàng

Src : https://amplitude.com/blog/2015/11/24/cohorts-to-improve-your-retention/

Note nhanh, viết lại sau :

• Hai loại phân tích cohort : Acquisition Cohort – phân chia user theo thời điểm user đăng ký sử dụng app/Behavioral Cohort – phân chia user theo nhóm hành vi trong một khoảng thời gian nhất định. Phân tích cohort sâu hơn sẽ tránh nhiễu khi cào bằng chỉ số DAU/MAU.
• Coi kỹ thêm video này : https://www.youtube.com/watch?v=ch7aps2h8zQ

Phải rất chú ý tới câu hỏi “Thực sự mình có thể làm được gì!”

The problem is that from just looking at acquisition cohorts, you don’t have any information about how you can improve the user experience to retain your users. You can’t isolate specific behaviors or user properties.

Acquisition cohorts are great for showing you trends and telling you when people are churning, but to understand why they are leaving you need to turn to another type of cohorts: behavioral cohorts.

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Just because people who favorite songs and join communities churn less doesn’t mean that driving people towards these behaviors will magically make them stay with the app forever. A call-to-action getting them to join 20 communities immediately upon sign up will probably end badly.

That’s because favoriting songs and joining communities could be merely correlated with user engagement, not causing it.

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